ElevateRanks > SEO Case Studies >Select GenerationÂ
Select Generation
12 minutes read

Website: | https://selectgeneration.com/ |
CMS: | WebFlow |
Niche/Market: | Sports/Soccer Academy |
Language & Location: | English, USA |
Pages: | 50+ |
Domain Age: | 1 year |
Services offered: |
• SEO Audits • OnPage SEO • Technical SEO • Off-page SEO (Backlinks, Guest posts) • Content writing |
Duration: | 3-4 Months |
RESULTS: |
• Organic Traffic: From 47 to 350+ (per month) • Keyword Rankings: From 28 to 140+ • Backlinks profile: From 34 to 400+ • Domain Authority: From 8 to 17 |
Remarks: | We started working on the website in September 2024 after offering them a FREE Quick SEO Audit. Based on the results of quick Audit we started working on our initial SEO work to build a strong foundation. From fixing Technical SEO errors, doing In-depth keyword research, implementing On-page SEO to creating Backlinks (profiles and guest posts) we helped them increase their organic performance by 700%. 6+ Organic Search Console Insights Clicks targets achieved. Screenshots below. |
Client’s Feedback:

Select Generation approached us through Fiverr to inquire about our SEO services to improve their website’s organic SEO performance. We provided them with a free quick SEO audit report showcasing their performance at that time. Below is a screenshot showing their performance before we started our work:

Problem/Issues:Â
We began our work with a detailed On-Page and Off-Page SEO audit to fix primary issues and build a strong SEO foundation, leading to the development of a longterm strategy. During the audit, we discovered the following issues with the client’s website:
Technical SEO:
• Duplicate pages, Titles, description and content
• Pages with 3xx and 4xx HTTP status codes
• Missing canonical URLs
• Speed issues on pages
• Broken internal links
• Pages indexing issues
On Page SEO/Content Issues:
• Missing & Duplicate H1 titles
• Multiple H1 titles on a page
• Content cannibalization
• Ow word content on the pages
• Problems with semantic HTML
• Lack of Text in pages Titles
• Poor Internal Linking
• Unoptimized Blog posts
Backlinks:
• Low backlinks profile
• Spammy Links
• They had never opted for link building
Overall, they have low Technical and On Page SEO scores and tens of issues to rectify.
Our Work/Strategy Implementation:
After identifying the problems and primary issues to resolve, we started fixing them one by one. We began by addressing Technical SEO issues, followed by conducting industry and competitive analysis, and performing in-depth keyword research using premium SEO tools like SEMrush to finalize the keywords. After finalizing the keywords, we optimized the main pages of the website using these keywords while adhering to other On-Page SEO metrics and checks. Finally, we manually built contextual and profile backlinks for the website.
Below, you can find a screenshot showing the improved stats for our client’s organic SEO performance after our initial SEO work:
After (1 month of work):

The due target of achieving 500 organic clicks through Google was also achieved, (image via Google Search Console):

Follow up SEO plan & Strategy:
Fixing primary Technical and On-Page SEO issues and improving SEO scores quickly helped us increase the organic performance of the website. The client was happy with the initial SEO work results, which led to a 127% increase in performance.
Implementing the initial SEO work and necessary changes provided us with more statistics, keywords, and data to shape our follow-up SEO strategy. We then developed a 3-month customized SEO strategy for the client’s website based on market niche analysis and research. The strategy was composed of the following highlights:
Â
- Updating website navigation for easy access for both users and search engines
- Implementing a clear hierarchy of existing pages
- Optimizing existing content based on our finalized keywords
- Writing content for low-word-count pages
- Creating new pages after researching competitors and user intent
- Proper internal linking between pages
- Deleting irrelevant pages
- Improving page structure while keeping UX/UI metrics in mind
- Working on improving web page speed
- Building more profile and contextual backlinks
During the SEO process, we continuously monitored the performance of highvalue pages against multiple keywords and kept adding new content. In just 3 months, we added almost 200+ keywords to their site—all of which achieved various rankings—and built 300+ backlinks, helping improve the website’s authority and backlink profile.
Results: (After 3 months of work):
We at ElevateRanks always aim to see some growth and help elevate ourclient’s SEO within 90 days, and Select Generation was no exception.
After implementing our customized SEO strategy to the site, in just 3 months, we were able to achieve:
- 93.30% increase in Clicks
- 526.60% increase in Impressions
- 6 Google Search Console targets achieved
- 500 to 1000 Organic clicks in 28 days


Backlinks Profile:
Increase of Domain authority, referring domains, and overall backlinks profiles of the website:


Recent performance/results:





Client’s Feedback:

Conclusion:
Throughout the process, we kept our client in the loop, providing regular updates and seeking confirmation before implementing major changes such as deleting or adding pages or altering the overall structure of the pages. We also provide post work maintenance and updates on the performance for 3 months, for FREE.
Deliverables:
We provide complete and thorough reporting from the first step to the last, including screenshots and captions to make it easy and simple for the client to understand the tasks and SEO process.
- SEO report after each phase completion → PDF (with screenshots &
captions) - Keywords list → Excel Sheets
- Backlinks → Excel Sheets
- SEO Audit reports → PDF + Excel Sheets
- Competitive Analysis → PDFs with Graphs
- Content/Articles → MS Word Files